Always Under $49

New Spring and Summer Arrivals

New Mama Essentials

Brand Spotlight

Ella Bella Basics™️

The vision at Ella Bella Maternity is to celebrate the journey from woman to mother through trendy, innovatively designed clothing. Our collection empowers new mamas to express their unique style while celebrating the incredible life their bodies are creating and nurturing.

Community support

We are a proud sponsor of the Pregnancy and Infant Loss Support Centre.

Did you know that 1 in 4 pregnancies end in loss? 1 in 6 couples experience infertility? 4.5 in 1000 pregnancies end in still birth?

No one should walk this journey alone.

Our Love in Loss Unisex Sweatshirt Collection has launched!

50% of the proceeds from this line of cozy crewnecks ensures PILSC can provide FREE services to families navigating infertility, infant and pregnancy loss.

We are Looking for you Mama

Are you a Canadian, pregnant and/or breastfeeding mama who loves to make content? We are looking for you! We are growing our brand and love showcasing our clothing on real moms living their everyday mom lives! Joining our program is easy and the perks include free products, commissions, discount codes, and a chance to show off your talent to our growing, vibrant community of moms! What are you waiting for?! Become an Ella Bella brand ambassador today!

Become a Brand Ambassador

Partnership opportunities

  • Affiliate marketing
  • Gifting
  • Discount codes

Customer Rewards

There are so many ways to earn Bella Bucks and save $$ on your purchases.