Our Ella Bella Story
That's me and my littles ! I am Erika, mom to those 3 wild and amazing souls.
I became the new owner of Ella Bella Maternity in 2023.
What drew me to the business was my own experiences with dressing my pregnant, nursing and postpartum body. Plus, I love being my own boss.
When I was pregnant with my 1st (2008), there were very few maternity options in Calgary, and breastfeeding friendly, as far as I knew, didn't exist. I actually went to the US to shop for a few staples to get me through my pregnancy.
My first rookie mistake was buying a nursing bra before my son was born! (I went way up in cup size after baby arrived)
My second and third babies were born back to back so I was pregnant and/or nursing for 5 straight years!
During that time I was a working mom, a stay at home mom, and a work from home mom. So, I know how important it is for a wardrobe to be versatile.
I also know how hard it is to feel confident and comfortable with all the changes our bodies go through in our pregnancy and breastfeeding years.
Some days I felt so empowered by the incredible feat of growing, carrying, and feeding a little human. Other days the changes I saw were confusing and discouraging. Knowing that rollercoaster of emotions oh so well is the motivation behind Ella Bella Maternity.
Our Ella Bella History
Ella Bella Maternity Boutique was established in 2004, in Calgary, Alberta.
We are still a Calgary based, family owned and operated business.
For fifteen years, we were proudly rooted as a brick and mortar shop but as the world moved online, Ella Bella Maternity shifted its focus, opening its e-commerce store in July 2019.
Although the platform has changed, the vision has stayed the same: source styles and accessories that are designed for comfort, convenience, and the modern needs of moms! In the summer of 2024 we decided to hone in and focus solely on Motherhood brands.
Our Ella Bella Vision and Mission
Our Vision is to be Canada's #1 Online Maternity Boutique. To accomplish that we carefully choose each piece in our online store. I want you to feel pumped to style your bump! and to have clothes and accessories that support you through the stages of pregnancy and well into postpartum.
Our Mission at Ella Bella is to provide excellent and convenient customer service, offer a range of sizes, styles and trends from trusted brands and to always hold quality, versatility, and price points as our top priorities.
Our Ella Bella Basics ™️ Line
The catalyst behind the creation of the Ella Bella Basics™️ Line was the gap we kept seeing in the market for affordable, high quality Maternity and Breastfeeding styles. We design and manufacture a line of dresses, tees, sweaters, and bottoms created to move like moms move!
Check out our styles
HERE.
Follow along on our journey as we build our Motherhood Brand @ellabellamaternity on Instagram and Tik Tok.
Want to be part of the story? Tag us or DM us, we love collaborations!