Established in 2004, Ella Bella Maternity Boutique has been one of Canada’s longest lived Maternity and Nursing stores. We are a local, family owned and operated business, previously located in an upscale shopping centre in Calgary. For fifteen years, we were proudly rooted with our brick and mortar shop. Since July 2019, we have become fully e-commerce. As we have grown and adapted with the ever changing times, we want to be able to provide as much as possible for our customers, on all aspects. This means convenience, price, inclusivity, customer service, availibilty and more. Over the past few years we have been working diligently on developing our own in-house brand, Ella Bella Basics. A brand that bridges the gap between style and affordability.