Ella Bella Maternity Boutique was established in 2004, in Calgary, Alberta. Since it's inception it has grown to become Canada’s #1 Maternity, Nursing, and Baby Boutique.
We are a Calgary based, family owned and operated business.
For fifteen years, we were proudly rooted as a brick and mortar shop.
As the world moved online, Ella Bella shifted it's focus, opening it's e-commerce store in July 2019.
Although the platform has changed, the vision has always been to provide trendy, functional and affordable Maternity, Nursing, and Baby clothing and accessories.
Working towards that goal was the catalyst behind the creation of the Ella Bella Basics Line. A suite of comfortable, affordable and cute outfits designed and manufactured by our Ella Bella team.
Everyday clothes for Everyday moms.
That brings us to today!
I am Erika and mom to 3 wild and amazing souls!
I became the new owner of Ella Bella Maternity in 2023.
For 15 years I have been a working mom; a woman who has been through the pregnancy and nursing journey 3 times. I know what it feels like to yearn for clothes that fit our changing bodies, don't break the bank and most of all allow us to look and feel our best!
Our Mission at Ella Bella is to provide excellent and convenient customer service, offer inclusive sizes in a range of current trends from trusted brands and hold function, and affordability as top priorities.