New Spring and Summer Arrivals

New Mama Essentials

Brand Spotlight

Ella Bella Basics™️

The vision at Ella Bella Maternity is to celebrate the journey from woman to mother through trendy, innovatively designed clothing. Our collection empowers new mamas to express their unique style while celebrating the incredible life their bodies are creating and nurturing.

Community support

We are a proud sponsor of the Pregnancy and Infant Loss Support Centre.

Did you know that 1 in 4 pregnancies end in loss? 1 in 6 couples experience infertility? 4.5 in 1000 pregnancies end in still birth?

No one should walk this journey alone.

Our Love in Loss Unisex Sweatshirt Collection has launched!

50% of the proceeds from this line of cozy crewnecks ensures PILSC can provide FREE services to families navigating infertility, infant and pregnancy loss.

Get Pumped to Style Your Bump with Us

Customer Rewards

There are so many ways to earn points and save $$